Chopard’s CEO sat down for an exclusive interview at Watches & Wonders, where he discussed a range of topics from the brand’s latest monochromatic digital jumping hour watch to iced out Alpine Eagles for men. The conversation also delved into Chopard’s commitment to using “ethical” gold and their participation in the Fleurier Qualité Certification program. The CEO highlighted the brand’s focus on inclusivity by designing watches not limited to specific genders but rather categorized by size.
The discussion touched on the launch of the Chopard Alpine Eagle Frozen 41 and 33 at the event, featuring impressive stone-setting techniques and a modern aesthetic appeal. The CEO discussed the challenges and processes behind creating these stunning watches, appealing to both men and women.
Additionally, the interview shed light on Chopard’s use of recycled steel and ethical gold in their timepieces, emphasizing the brand’s dedication to sustainability and responsible sourcing practices. The CEO explained the additional cost involved in using recycled materials but emphasized the positive reception from customers.
Furthermore, the conversation explored Chopard’s L.U.C. collection, including the introduction of new models like the black jumping hour L.U.C. and the green dial option. The CEO shared insights into his personal involvement in color choices and design processes, highlighting the brand’s commitment to innovation and creativity.
Overall, the interview provided a glimpse into Chopard’s vision for the future, with a focus on appealing to a younger clientele and continuing their legacy of craftsmanship and excellence in watchmaking. The CEO expressed optimism about the industry’s prospects and emphasized the importance of attracting a diverse and younger audience to Watches & Wonders.
