When Diamonds Get DisruptED – MarketScale

Welcome to another episode of DisruptED with your host, Ron Stefanski. Today, we dive into a remarkable story of disruption in the diamond industry, featuring the extraordinary Amish Shah, founder and CEO of ALTR and the J’evar brand of lab-grown diamonds.

Amish Shah’s journey began in a small town in India, where he grew up in a family deeply rooted in the fine jewelry business for over 90 years. His grandfather made jewelry for Indian royals, and his father dealt in diamonds. From a young age, Amish was expected to follow in their footsteps. However, his passion for technology set him on a different path.

At the age of 12, Amish showed a keen interest in technology, wiring his own building in Surat, Gujarat, and building an intercom phone system. His potential was recognized early on, and he was encouraged to learn computers.

Despite his technological prowess, Amish’s family insisted he stay in the jewelry business. He moved between India and America, exploring opportunities until he discovered lab-grown diamond technology. This was a game-changer for him, as he saw the potential to disrupt an industry shrouded in secrecy and resistant to change.

In 2006, Amish introduced a fine jewelry collection made with lab-grown diamonds at the world’s largest convention, facing skepticism and resistance from industry stalwarts. The diamond industry had long avoided conversations about technology, transparency, and sustainability, preferring the status quo.

Undeterred, Amish continued to push for change, emphasizing the need for transparency and sustainability in diamond production. Over a decade of perseverance led to a shift in the industry, opening up new possibilities for lab-grown diamonds.

Amish’s story is a testament to the power of innovation and determination in challenging traditional industries. Stay tuned for more in the next episode of DisruptED, as we continue to explore Amish Shah’s journey in transforming the diamond trade.

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