Diesel, the iconic fashion brand known for its innovative technology and bold identity, has recently opened its third store in Korea, named Diesel Dosan. This freestanding store in Seoul showcases the brand’s creativity and vision as conceptualized by creative director Glenn Martens.
The Diesel Dosan store is a vibrant and dynamic space that captures the brand’s spirit of individualism, freedom, and irreverence. Featuring a VIP lounge area and a wide range of the latest Diesel collections, the store also offers exclusive products that highlight the brand’s bold identity.
With its eye-catching red and industrial metal billboards, the Diesel Dosan store stands out as one of the most impressive interpretations of Diesel’s new store concept worldwide. The store’s design is inspired by vintage Diesel advertisements and American highways, creating a raw and edgy atmosphere that reflects the brand’s signature industrial vibe.
The five-story store, covering four floors and a rooftop, is a visual spectacle with Diesel’s intense red logo adorning every corner. Each floor is uniquely designed with bold red and industrial metals, showcasing the latest collections for women, men, and accessories.
To celebrate the opening of the Diesel Dosan store, a star-studded party was held on July 19, with VIP guests including K-Pop icons Hwasa and Joy of Red Velvet, along with artist DPR Artic and DPR Cream. Additionally, I.M of Monsta X and Hoshi of Seventeen attended as part of their involvement as new Diesel brand ambassadors.
Located at 23, Eonju-ro 168 gil in Seoul, Korea, the Diesel Dosan store promises a unique shopping experience that combines innovation, authenticity, and the brand’s bold identity.
