Platinum prices have taken a significant dip in recent times, making it an attractive option for buyers looking for precious jewellery on the auspicious occasion of Akshaya Tritiya. With prices down by Rs 46,000 per 10 gm compared to gold, leading jewellery players in the country are anticipating robust sales of platinum jewellery on May 10th.
The current price of platinum stands at around Rs 25,790 per 10 gm, while gold is priced at Rs 71,775 per 10 gm in the spot market. This notable price gap has piqued the interest of buyers who are looking to bring prosperity to their homes by purchasing precious metals on Akshaya Tritiya.
Rajesh Kalyanaraman, Executive Director of Kalyan Jewellers, highlighted the diverse range of platinum jewellery designs available to meet the evolving preferences of customers during auspicious occasions like Akshaya Tritiya. Similarly, Joy Alukkas, Chairman and Managing Director of Joyalukkas India, emphasized the symbolic significance of platinum as a metal associated with wealth and prosperity.
Platinum jewellery has gained popularity in the price-sensitive eastern India market, with Suvankar Sen of Senco Gold & Diamonds noting the metal’s appeal to the younger generation due to its rarity, purity, and strength. Moreover, the trend of young grooms preferring platinum jewellery over gold is on the rise, offering a unique alternative to traditional gold jewellery.
As Akshaya Tritiya approaches, consumers have a wide selection of platinum jewellery to choose from, ranging from contemporary pieces for women to statement jewellery for men. This year’s celebrations can be enhanced with the purchase of precious platinum jewellery, offering a unique and elegant option for buyers looking to mark the auspicious occasion in style.
