PGI India Unveils Multiple Marketing Initiatives during 2024 BSM

Platinum Guild International (PGI) India recently wrapped up its annual Platinum Buyer-Seller Meet in Kochi, showcasing the latest trends and innovations in the platinum jewellery industry. The event, held at the Grand Hyatt, saw leading retailers and manufacturers coming together to explore new designs and technologies.

One of the highlights of the event was the unveiling of the highly anticipated MS Dhoni Signature Collection, set to launch later this year. The collection received a lot of attention from retailers, who were seen making substantial purchases and restocking for the upcoming festive season.

In a major breakthrough, a new platinum alloy called Inoveo Platinum was also introduced at the event. Formulated with the help of artificial intelligence and digital chemistry, this alloy promises to revolutionize platinum jewellery design and manufacturing. Benny Oeyen, Executive Head of Market Development for Platinum Group Metals, Anglo American, highlighted the benefits of Inoveo Platinum, stating that it combines the workability of white gold with the core properties of platinum.

The evening gala dinner featured key presentations by Vaishali Banerjee, Managing Director of PGI India, and Tim Schlick, CEO of PGI, emphasizing the growth of platinum jewellery in the Indian market. The Evara Squad, a unique concept to promote women’s platinum jewellery, also garnered significant interest from attendees.

Overall, the Platinum Buyer-Seller Meet was a resounding success, showcasing the potential of platinum jewellery in the Indian market. With a focus on partnership and innovation, PGI continues to drive growth and profitability for retailers and manufacturers in the industry.