Platinum and Gold Join Forces in the Latest Jewellery Trend
In a stunning display of elegance and sophistication, the combination of cool platinum with the warm tones of pink gold is taking the jewellery world by storm. This emerging trend caters to those who appreciate the timeless beauty of gold while seeking the modern allure of platinum, the rare and precious white metal.
The history of platinum dates back to 1200 BC when Egyptians first used traces of it in their gold creations from the kingdom of Nubia. Although initially disregarded by Spanish conquistadors in 1590 AD, platinum gained royal recognition from King Louis XVI in 1786, who deemed it the exclusive metal fit for royalty.
Throughout history, platinum has seen moments of prominence, from its unrivalled strength showcased by Tiffany & Co. in the late 19th century to its resurgence during the Art Deco period. Despite setbacks, such as its prohibition in post-WWII America, platinum has found new admirers in regions like Japan, Europe, and China.
In India, platinum’s popularity has been steadily growing, with consumers embracing the Platinum Love bands and the Evara collection for women, as well as the Men of Platinum range for men. Recognizing this trend, PGI India aims to broaden its platinum offerings by introducing bi-metal jewellery, a fusion of pink and white that caters to modern tastes.
The strategic focus on innovation at PGI India has been lauded by partners like ORRA Fine Jewellery, Kalamandir Jewellery, Senco Gold & Diamonds, and VUMMIDI BANGARU JEWELLERS, who see the potential of bi-metal platinum jewellery in attracting new customers and driving business growth.
With the rising popularity of bi-metal platinum jewellery, the industry is witnessing a fresh design language that appeals to a wide range of consumers. This trend is set to continue shaping the future of jewellery, offering unique and captivating pieces that blend the best of both platinum and gold.
