The annual Goa Advertising Festival kicked off with a bang as EssenceMediaCom emerged victorious, clinching the first Grand Prix in the Use of Media category for their groundbreaking work in the Innovative use of Branded Content Integration. Their project “Reshaping Insurance: Empowering Women with #Don’tBePlus1 Content for Future Generali” wowed the judges and earned the agency a total of six metals – two Gold, one Silver, and two Bronze.
Wavemaker India also had a stellar showing at the festival, taking home a whopping 16 metals. With four Gold, nine Silver, and three Bronze awards, the agency proved their prowess in the industry. Their wins included Gold in the sub-category of Innovative Use of branded content integration for Cadbury 5Star and Innovative Use of Digital Display for Cadbury Celebrations.
Initiative Media and Mindshare followed closely behind, securing eight and seven metals respectively. Initiative Media’s standout project “Yippee! Create Magic – Plastic to Parks for Sunfeast Yippee” earned them a gold medal in the Cause Marketing category, while Mindshare’s innovative activation campaign for Lifebuoy landed them a Gold in the sub-category of Innovative Use of Activation.
Publicis Media also made a mark at the festival, winning Gold in the sub-category of Innovative Use of Data and Analytics for their project “Gatorade Turf Finder: Real-time Urban Playgrounds Powered by Google Maps.” With a total of 65 metals awarded at the festival, the competition was fierce and the level of creativity on display was truly inspiring.
